Privacy Policy
Effective Date: July 2026
At Aruna Africa, we respect your privacy and are committed to protecting the personal information you share with us. Whether you're exploring our destination guides, subscribing to our journal, requesting travel information, or connecting with our team, we believe transparency and trust should guide every interaction.
This Privacy Policy explains how we collect, use, protect, and manage your personal information when you visit our website or use our services. By accessing our website, you acknowledge that you have read and understood the practices described below.
Information We Collect
The information we collect depends on how you interact with Aruna Africa. If you subscribe to our newsletter, contact us through our website, or request travel information, we may collect information including:
- Name
- Email address
- Telephone number
- Country of residence
- Company or organization
- Travel interests
- Preferred destinations
- Any additional information you choose to provide
We also automatically collect certain technical information to help improve our website and user experience, including:
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Referral sources
- Session activity
- Approximate geographic location
- Website analytics and performance data
How We Use Your Information
We use your information to provide the services and editorial experiences you request while continually improving Aruna Africa.
Your information may be used to:
- Respond to enquiries
- Deliver newsletters and Intelligence Reports
- Provide destination recommendations
- Personalize your website experience
- Improve our editorial content and website
- Develop new travel resources and destination intelligence
- Communicate important updates
From time to time, we may use aggregated and anonymized information to better understand travel trends, audience interests, and editorial performance. This information cannot be used to identify individual visitors.
Travel Enquiries
If you contact Aruna Africa regarding a destination, safari, accommodation, or travel experience, we may use your information to respond to your enquiry, prepare recommendations, or introduce you to carefully selected travel partners where appropriate.
We only share the information necessary to help fulfil your request and never provide personal information to third parties for unrelated marketing purposes.
Cookies & Analytics
Like most modern websites, Aruna Africa uses cookies and similar technologies to improve website functionality, remember your preferences, understand visitor behaviour, measure editorial performance, and enhance your browsing experience.
Cookies help us:
- Remember your preferences
- Understand how visitors use our website
- Measure content performance
- Improve navigation and usability
- Enhance future editorial experiences
You may disable or manage cookies through your browser settings at any time, although certain website features may not function as intended if cookies are disabled.
Editorial Communications
If you choose to subscribe to our newsletter or editorial publications, we may occasionally send:
- Destination stories
- Conservation features
- Intelligence Reports
- Travel inspiration
- Editorial updates
- Important Aruna Africa announcements
Every email includes the option to unsubscribe, and you may opt out of future communications at any time.
Information Sharing
Protecting your privacy is important to us, and we do not sell your personal information.
To operate our website and deliver our services, we may share information only with trusted providers, including:
- Website hosting providers
- Analytics platforms
- Email service providers
- Payment processors (where applicable)
- Professional advisers
- Selected travel partners directly involved in your enquiry
We may also disclose information where required by applicable law or legal process. All third-party providers are expected to process personal information responsibly and only for legitimate business purposes.
Audience Intelligence & Analytics
Aruna Africa uses privacy-conscious audience analytics to better understand how readers engage with our editorial content and destination guides.
These insights help us improve our journalism, identify emerging travel interests, and create more meaningful travel experiences without building individual profiles for resale or selling personal information to advertisers.
International Data Transfers
As an international publication serving readers around the world, your information may be processed or stored outside your country of residence.
Where applicable, we implement appropriate safeguards designed to protect personal information in accordance with internationally recognized privacy standards.
Data Security
We maintain appropriate administrative, organizational, and technical safeguards to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss.
Although no online service can guarantee absolute security, we continually review and improve our security practices to help safeguard the information entrusted to us.
Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, maintain legitimate business records, resolve disputes, or enforce our agreements.
Information that is no longer required is securely deleted or anonymized where appropriate.
Your Privacy Rights
Depending on your country of residence, you may have rights relating to your personal information, including the ability to:
- Request access to your personal information
- Correct inaccurate information
- Request deletion of your data
- Restrict certain processing activities
- Object to marketing communications
- Request a copy of your personal information where permitted by law
Requests relating to your privacy may be submitted through our Contact page.
Children's Privacy
Aruna Africa is intended for a general audience and does not knowingly collect personal information from children under the age of sixteen.
If we become aware that such information has been collected without appropriate consent, we will take reasonable steps to remove it promptly.
External Websites
Our website may include links to hotels, safari operators, tourism boards, conservation organizations, social media platforms, and other third-party websites.
These websites operate independently of Aruna Africa, and we are not responsible for their privacy practices, security, or content. We encourage visitors to review the privacy policies of any external websites they choose to access.
Changes to This Privacy Policy
From time to time, we may update this Privacy Policy to reflect changes in our services, legal obligations, technology, or editorial operations.
Any updates will become effective upon publication unless otherwise stated. We encourage visitors to review this page periodically to remain informed about how we protect personal information.
Contact Us
If you have any questions about this Privacy Policy, your personal information, or your privacy rights, please contact us through the Aruna Africa Contact page.
At Aruna Africa, we are committed to protecting your information with transparency, integrity, and respect while delivering trusted destination intelligence, thoughtful editorial, and meaningful luxury travel experiences across Africa.